Recently, Forbes featured the inspiring journey of Deb and David Hatley, a Tennessee-based couple who took on the monumental task of reviving a forgotten 1970s ski resort in North Carolina. Their transformation of the old Wolf Ridge ski area into Hatley Pointe, a luxury boutique resort, is a story of vision, persistence, and community impact.
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In early 2023, the Hatleys acquired 500 acres of North Carolina hill country, seeing potential where others had only seen a fading legacy. They purchased the property for $8.4 million and have since invested an additional $12 million to elevate Hatley Pointe into a modern, high-end destination. This transformation required a massive overhaul, from gutting the lodge to installing state-of-the-art snowmaking systems, and even rebuilding the main chairlift.
The Hatleys didn’t just face financial investments; they tackled countless physical challenges as well. North Carolina’s ski season, already short due to warmer weather, requires reliable manufactured snow, which meant overhauling outdated snowmaking equipment. Alongside upgrading critical infrastructure, they also regraded slopes that hadn’t been in use for a decade, ensuring the safety and quality of the terrain for new guests.
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As Forbes details, Deb’s authentic, behind-the-scenes updates have made her a social media sensation. Her TikTok videos, showcasing everything from slope renovations to unexpected challenges, have resonated with millions of viewers, building excitement around Hatley Pointe’s debut. This following has brought an online community of supporters who have eagerly watched as each new feature is unveiled, from enhanced ski patrol buildings to reimagined retail spaces within the lodge.
Beyond its winter attractions, Hatley Pointe is set to become a year-round destination. As the closest ski area to Asheville and Northeast Tennessee, it offers easy access and is positioned to attract guests through all seasons. The Hatleys are already hard at work expanding summer and fall activities, with plans for mountain biking trails, ziplines, rock climbing, and seasonal festivals. The first phase of their mountain bike park is set to open by September 2025, setting the stage for Hatley Pointe to offer memorable mountain experiences year-round.
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Deb and David Hatley’s commitment to building a unique, luxury mountain retreat is transforming Hatley Pointe from a forgotten ski resort into a thriving boutique destination. With their vision, Hatley Pointe promises guests an immersive and refined mountain experience, whether they’re hitting the slopes, exploring trails, or simply enjoying the lodge’s southern hospitality.
Their journey, as featured by Forbes, sheds light on the hard work, ingenuity, and community spirit required to make this dream a reality. Learn more about Hatley Pointe and the Hatleys’ ambitious project to create a standout destination in the Appalachian Mountains.
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Watch Making the Mountain to see how the Hatleys brought the resort to life.
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